:root{
  --ink:#0f1115; --ink-2:#2a2f3a; --muted:#5b6474; --line:#e6e8ec;
  --bg:#ffffff; --bg-soft:#f7f7f4; --brand:#f5c400; --brand-deep:#d9ad00; --brand-soft:#fff7cc;
  --dark:#0e1116; --radius:16px; --shadow:0 10px 30px rgba(15,17,21,.08);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,sans-serif;color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img,svg{display:block;max-width:100%}
.container{width:min(1160px,100% - 40px);margin-inline:auto}
.section{padding:96px 0}
.section.soft{background:var(--bg-soft)}
.eyebrow{display:inline-block;font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);background:var(--brand-soft);border:1px solid #f1e3a0;padding:6px 12px;border-radius:999px;margin-bottom:18px}
h1,h2,h3{line-height:1.15;letter-spacing:-.02em}
h1{font-size:clamp(2.1rem,4.4vw,3.3rem);font-weight:800}
h2{font-size:clamp(1.8rem,3.4vw,2.6rem);font-weight:800;margin-bottom:14px}
h3{font-size:1.15rem;font-weight:700;margin-bottom:8px}
.lead{font-size:1.15rem;color:var(--muted);max-width:640px}
.center{text-align:center}.center .lead{margin-inline:auto}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-weight:700;font-size:1rem;padding:14px 24px;border-radius:12px;border:2px solid transparent;cursor:pointer;transition:transform .15s ease,background .15s ease,box-shadow .15s ease;font-family:inherit}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--brand);color:var(--ink);box-shadow:0 6px 18px rgba(245,196,0,.35)}
.btn-primary:hover{background:var(--brand-deep)}
.btn-outline{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-dark{background:var(--ink);color:#fff}
.btn-wa{background:#25D366;color:#fff}
/* nav */
header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;font-size:1.3rem;letter-spacing:-.02em}
.logo-mark{width:36px;height:36px;border-radius:9px;background:var(--brand);display:grid;place-items:center;font-weight:800;font-size:1rem}
.nav-links{display:flex;gap:28px;font-weight:500;color:var(--ink-2);font-size:.95rem}
.nav-links a:hover{color:var(--ink)}
.nav-cta{display:flex;gap:10px;align-items:center}
.nav-cta .btn{padding:10px 18px;font-size:.92rem}
.menu-btn{display:none;background:none;border:0;font-size:1.6rem;cursor:pointer;color:var(--ink);line-height:0;padding:6px}
.menu-btn svg{width:26px;height:26px}
/* hero */
.hero{padding:80px 0 72px;background:radial-gradient(1000px 500px at 85% -10%,var(--brand-soft),transparent 60%)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1 .hl{background:linear-gradient(transparent 62%,var(--brand) 62%);padding:0 4px}
.hero p.lead{margin:22px 0 32px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px}
.hero-points{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:28px;color:var(--ink-2);font-size:.95rem;font-weight:500}
.hero-points span::before{content:"✓";color:#1a7f37;font-weight:800;margin-right:8px}
.hero-card{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:28px}
.hero-card h3{font-size:1rem;color:var(--muted);font-weight:600;margin-bottom:16px}
.close-row{display:flex;justify-content:space-between;align-items:center;padding:12px 0;border-bottom:1px dashed var(--line);font-size:.95rem}
.close-row:last-child{border-bottom:0}
.pill{font-size:.75rem;font-weight:700;padding:4px 10px;border-radius:999px}
.pill.ok{background:#e7f6ec;color:#1a7f37}.pill.wip{background:var(--brand-soft);color:#8a6d00}
.hero-card .foot{margin-top:16px;font-size:.85rem;color:var(--muted)}
/* trust bar */
.trust{border-block:1px solid var(--line);background:#fff}
.trust-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;padding:28px 0}
.trust-item{display:flex;gap:12px;align-items:center;font-weight:600;font-size:.95rem;color:var(--ink-2)}
.trust-item .ic{width:40px;height:40px;border-radius:10px;background:var(--bg-soft);color:var(--ink);display:grid;place-items:center;font-size:1.2rem;flex-shrink:0}
.trust-item .ic svg{width:20px;height:20px}
/* audience */
.two{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:48px}
.aud{border:1px solid var(--line);border-radius:var(--radius);padding:32px;background:#fff}
.aud .tag{font-size:.8rem;font-weight:700;color:#8a6d00;text-transform:uppercase;letter-spacing:.08em}
.aud h3{font-size:1.4rem;margin:8px 0 12px}
.aud ul{list-style:none;margin:16px 0 22px}
.aud li{padding:6px 0 6px 28px;position:relative;color:var(--ink-2)}
.aud li::before{content:"";position:absolute;left:0;top:13px;width:16px;height:16px;border-radius:50%;background:var(--brand-soft);border:4px solid var(--brand)}
.aud a.more{font-weight:700;border-bottom:2px solid var(--brand)}
/* services */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;transition:box-shadow .2s ease,transform .2s ease}
.card:hover{box-shadow:var(--shadow);transform:translateY(-2px)}
.card .ic{width:48px;height:48px;border-radius:12px;background:var(--brand-soft);color:var(--ink);display:grid;place-items:center;font-size:1.4rem;margin-bottom:18px}
.card .ic svg{width:24px;height:24px}
.card p{color:var(--muted);font-size:.97rem}
/* pain/solution */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:48px}
.col{border-radius:var(--radius);padding:32px}
.col.bad{background:#fff;border:1px solid var(--line)}
.col.good{background:var(--dark);color:#fff}
.col h3{font-size:1.2rem;margin-bottom:16px}
.col li{list-style:none;padding:9px 0 9px 30px;position:relative}
.col.bad li::before{content:"✕";position:absolute;left:0;color:#c62828;font-weight:800}
.col.good li::before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:800}
.col.good li{color:#e8eaee}
/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:48px;counter-reset:s}
.step{position:relative;padding:28px;border-radius:var(--radius);background:#fff;border:1px solid var(--line)}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--ink);color:var(--brand);font-weight:800;margin-bottom:16px}
.step p{color:var(--muted);font-size:.95rem}
/* founder */
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.founder-card{background:var(--dark);color:#fff;border-radius:24px;padding:36px;position:relative;overflow:hidden}
.founder-card::after{content:"";position:absolute;right:-60px;bottom:-60px;width:200px;height:200px;border-radius:50%;background:var(--brand);opacity:.18}
.founder-card .name{font-size:1.5rem;font-weight:800}
.founder-card .role{color:#c9ced8;margin-bottom:22px}
.creds{display:flex;flex-direction:column;gap:12px}
.cred{display:flex;gap:12px;align-items:center;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);padding:12px 14px;border-radius:12px;font-size:.93rem}
.cred b{color:var(--brand)}
.founder blockquote{font-size:1.3rem;font-weight:600;line-height:1.5;border-left:4px solid var(--brand);padding-left:20px;margin:20px 0}
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:28px}
.stat{background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px}
.stat .n{font-size:1.7rem;font-weight:800}
.stat .l{font-size:.85rem;color:var(--muted)}
/* tools */
.tools{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:32px}
.tool{border:1px solid var(--line);background:#fff;border-radius:999px;padding:10px 20px;font-weight:600;color:var(--ink-2)}
/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column}
.plan.featured{border:2px solid var(--ink);box-shadow:var(--shadow);position:relative}
.plan.featured .badge{position:absolute;top:-13px;left:32px;background:var(--brand);font-size:.75rem;font-weight:800;padding:5px 12px;border-radius:999px;text-transform:uppercase;letter-spacing:.06em}
.plan .for{color:var(--muted);font-size:.93rem;margin-bottom:18px}
.plan .price{font-size:1.25rem;font-weight:800;margin-bottom:18px}
.plan ul{list-style:none;margin-bottom:24px;flex:1}
.plan li{padding:7px 0 7px 26px;position:relative;font-size:.95rem;color:var(--ink-2)}
.plan li::before{content:"✓";position:absolute;left:0;color:#1a7f37;font-weight:800}
.note{text-align:center;color:var(--muted);margin-top:22px;font-size:.93rem}
/* faq */
.faq{max-width:820px;margin:40px auto 0}
details{border:1px solid var(--line);border-radius:14px;background:#fff;margin-bottom:12px;padding:0 22px}
summary{cursor:pointer;list-style:none;font-weight:700;padding:20px 0;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:1.4rem;line-height:1;color:var(--muted)}
details[open] summary::after{content:"–"}
details p{color:var(--muted);padding-bottom:20px}
/* contact */
.contact{background:var(--dark);color:#fff}
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
.contact .lead{color:#c9ced8}
.channels{display:flex;flex-direction:column;gap:12px;margin-top:28px}
.channel{display:flex;gap:14px;align-items:center;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:16px 18px;border-radius:14px;transition:background .15s}
.channel:hover{background:rgba(255,255,255,.12)}
.channel .ic{width:42px;height:42px;border-radius:10px;background:var(--brand);color:var(--ink);display:grid;place-items:center;font-size:1.2rem;flex-shrink:0}
.channel .ic svg{width:21px;height:21px}
.channel small{display:block;color:#aeb4bf;font-size:.82rem}
.channel b{font-size:1rem}
form{background:#fff;color:var(--ink);border-radius:20px;padding:32px}
form h3{font-size:1.35rem;margin-bottom:4px}
form .sub{color:var(--muted);font-size:.93rem;margin-bottom:20px}
.row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
label{display:block;font-size:.85rem;font-weight:600;margin:12px 0 6px;color:var(--ink-2)}
input,select,textarea{width:100%;font:inherit;font-size:.97rem;padding:12px 14px;border:1px solid #d5d9e0;border-radius:10px;background:#fff;color:var(--ink)}
input:focus,select:focus,textarea:focus{outline:2px solid var(--brand);border-color:var(--brand)}
textarea{min-height:100px;resize:vertical}
.form-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
.form-actions .btn{flex:1;min-width:200px}
.privacy-note{font-size:.8rem;color:var(--muted);margin-top:12px}
.privacy-note .lock svg{display:inline-block;width:13px;height:13px;vertical-align:-2px;margin-right:6px}
.form-alt{font-size:.88rem;color:var(--ink-2);margin-top:14px}
.form-alt a{font-weight:700;text-decoration:underline;color:var(--ink)}
/* footer */
footer{background:#07090c;color:#aeb4bf;padding:48px 0 32px;font-size:.92rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
footer h4{color:#fff;font-size:.95rem;margin-bottom:12px}
footer li{list-style:none;padding:4px 0}
footer a:hover{color:#fff}
.foot-bottom{border-top:1px solid #1d2128;margin-top:32px;padding-top:20px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
/* floating whatsapp */
.wa-float{position:fixed;right:20px;bottom:20px;z-index:60;width:58px;height:58px;border-radius:50%;background:#25D366;display:grid;place-items:center;box-shadow:0 8px 24px rgba(0,0,0,.2)}
.wa-float svg{width:26px;height:26px;fill:#fff}
/* nav fix 2026-10-14: keep items on one line; collapse to menu when they don't fit */
.logo,.nav-links a,.nav-cta .btn{white-space:nowrap}
.nav-links{gap:18px;font-size:.9rem;margin:0 20px}
@media (max-width:1340px){
  .nav-links{display:none}
  .menu-btn{display:block}
  .nav-links.open{display:flex;flex-direction:column;position:absolute;top:72px;left:0;right:0;background:#fff;padding:20px;border-bottom:1px solid var(--line);gap:16px}
}
@media (max-width:640px){.nav-cta{gap:6px}.nav-cta .btn{padding:9px 12px;font-size:.85rem}.logo{font-size:1.15rem;gap:8px}}
/* responsive */
@media (max-width:980px){
  .hero-grid,.founder,.contact-grid{grid-template-columns:1fr}
  .grid3,.plans{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr}
  .trust-grid{grid-template-columns:1fr 1fr}
  .nav-links{display:none}
  .menu-btn{display:block}
  .nav-links.open{display:flex;flex-direction:column;position:absolute;top:72px;left:0;right:0;background:#fff;padding:20px;border-bottom:1px solid var(--line);gap:16px}
}
@media (max-width:640px){
  .wa-float{width:50px;height:50px;right:14px;bottom:14px;transition:opacity .2s}
  .wa-float svg{width:23px;height:23px}
  .wa-float.hide{opacity:0;pointer-events:none}
  footer{padding-bottom:88px}
  .section{padding:72px 0}
  .container{width:calc(100% - 32px)}
  .two,.compare,.grid3,.plans,.steps,.row,.foot-grid,.trust-grid,.stats{grid-template-columns:1fr}
  .nav-cta .btn-outline{display:none}
  .hero{padding:56px 0}
}
/* blog */
.blog-hero{padding:72px 0 32px;background:var(--bg-soft);border-bottom:1px solid var(--line)}
.blog-hero p{color:var(--muted);max-width:680px;margin-top:12px}
.post-list{display:grid;gap:20px;padding:48px 0 96px}
.post-card{border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:#fff}
.post-card h2{font-size:1.35rem;margin:6px 0 8px}.post-card .meta,.post-meta{font-size:.88rem;color:var(--muted)}
.article{max-width:760px;margin-inline:auto;padding:56px 0 96px}
.article h1{margin:8px 0 14px}.article h2{font-size:1.5rem;margin:36px 0 12px}.article h3{font-size:1.15rem;margin:24px 0 8px}
.article p,.article li{color:var(--ink-2);margin-bottom:14px}.article ul,.article ol{padding-left:22px}
.article a{border-bottom:2px solid var(--brand)}
.author-box{display:flex;gap:16px;align-items:flex-start;border:1px solid var(--line);border-radius:var(--radius);padding:20px;margin-top:40px;background:var(--bg-soft)}
.cta-box{background:var(--dark);color:#fff;border-radius:var(--radius);padding:28px;margin-top:40px}.cta-box p{color:#c9ced8}
.cta-box a.btn{margin-top:14px;display:inline-block;border:0}
.faq-block h3{margin-top:18px}.related ul{list-style:none;padding:0}.related li{padding:8px 0;border-bottom:1px solid var(--line)}